Welcome to our blog!


We’re Laura & James, the husband and wife team behind Wriggle Crew.  

Wriggle Crew came about out of necessity. Both our boys were very spilly babies (Y’know that scene from The Excorcist? Yeah…  that was them) and we were forever on our hands and knees scrubbing our carpet. Fabric play mats just didn’t work for us because we were constantly having to wash and dry them.
We started searching for some sort of waterproof solution. All we found were those awful EVA foam tiles in a bunch of primary colours and PVC-riddled play mats with ugly race car tracks printed on them.
We realised there was a gap in the market for a play mat that was practical, environmentally-friendly and stylish. So, after a LOT of testing and research, Wriggle Crew was officially born in 2020. Yup, 2020. Arguably, the worst possible time to start a small business! 
Our Waterproof, Padded Play Mats are non-toxic and made of 1.5cm thick environmentally-friendly TPU foam. They’re designed to look like a normal rug you might have in your home. 
Our Play Mats are perfect for tummy-time, meal-times, messy play and crafting. Cleaning-up is easy – all you need to do is give it a wipe with a damp cloth and some mild soap. Did we mention they’re reversible too?
Wriggle Crew Play Mats provide a soft surface for babies learning to crawl and walk, as well as for any budding gymnasts, dancers or ninja warriors you may have at home. We often see them being used by adults for yoga and other mat-based exercise too.
Our range of Messy Mats are for those of you who don’t need a padded option. These are great for popping under highchairs and kids’ tables.
Our plan for this blog is to make it a hub of useful information for parents. We have a bunch of really neat contributors lined-up who are going to provide everything from sensory play ideas, recipes for when your baby starts solids, and gentle exercise for mamas during pregnancy and after birth.
If you’ve got any questions for us, feel free to drop us a line at hello@wrigglecrew.co.nz
Much love,
Laura & James

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